When talking about affordable and cruelty-free makeup brands, you can’t leave NYX out of the conversation. NYX Cosmetics are easily accessible in drugstores and can fit even the tightest budget.
And although their cruelty-free status mayalredy have been established in the general consumer population, we’re left to wonder, is NYX cruelty-free and vegan? Or do their products still contain animal-derived ingredients?
Before we launch deep into things, here’s a quick overview of what we are about to cover:
- Are NYX Cosmetics vegan? No. However, there are plenty of NYX vegan products, which we will list below.
- Is NYX cruelty-free? Yes! NYX is certified free of any animal testing (at all levels) by PETA.
- Is NYX sold in China? Absolutely not. Since NYX is cruelty-free, none of its products are sold in China. However, some NYX products may be made in the country.
- Does NYX have a parent company? NYX was acquired by their current parent company L’Oreal in 2014. It’s worth noting that L’Oreal is not cruelty-free, which may affect your decision to buy from the brand.
- Is NYX organic? No, NYX is not organic. They do not explicitly state that the products and the brand itself are organic, so no products in any of their collections can be considered as such.
- Is NYX sustainable and ethical? NYX excels in certain areas of sustainability and ethics yet falls flat in other aspects. However, given their size and reach, they are much better than the industry average.
For your convenience, we also included the NYX vegan product list. NYX always indicates if a product is vegan, so you’ll easily be able to browse through their collection.
Is NYX a Cruelty-Free Brand?
We are happy to share that, yes, NYX is indeed cruelty-free and none of their products are tested on animals. Attached is their animal testing policy:
“NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand. We are committed to producing cruelty-free cosmetics. We do not test any of our products on animals.”
NYX Cosmetics does not test any of its products on animals anywhere in the world, even by third parties. They also do not sell in markets where animal testing is required by law, as is the case in Mainland China.
So no worries, you can happily add NYX to your growing list of cruelty-free brands
Is NYX Owned By A Parent Company?
NYX is owned by cosmetic giant L’Oreal since its acquisition in 2014.
NYX having a parent company may factor into your decision to support them as L’Oreal is not cruelty-free. Hence, not vegan-friendly. If you want to know more about the parent’s cruelty-free status, check out our deep dive on L’Oreal here.
Is NYX Vegan?
Unfortunately, NYX is not a vegan brand. To be vegan, a brand needs to have absolutely no animal or animal by-products in anything they make or sell. This means no beeswax, no honey, no lanolin, no animal-based dyes, among others.
Any brand considered vegan should also be completely cruelty-free.
NYX is not vegan because it has some products in its collections made with animal-derived ingredients, one way or another. However, they do have a lot of vegan options, and since they are cruelty-free, we would consider them a vegan-friendly brand.
For more vegan-friendly brands, check out our guides on vegan cosmetics and fashion.
Vegan Nyx Products
To give you an overview of what to expect from the brand, here is a comprehensive list of makeup products that can be found on their website. Their vegan finished products include everything from pigmented brow products to highlighter singles for the shades you love.
Lips
- This is Juice Gloss
- Lip Lingerie
- Shine Loud High Shine Lip Color
- Butter Gloss
- Suede Matte Lip Liner
- Bare With Me Cannabis Lip Conditioner
- Lip Lingerie Matte Liquid Lipstick
- This Is Milky Gloss
- Lip Lingerie Glitter
- Suede Matte Lipstick
- Lip Primer
- #Thisiseverything Lip Scrub
- Lip Lingerie Push Up Long Lasting Lipstick
- Filler Instinct Plumping Lip Color
- Glitter Goals Liquid Lipstick
- Butter Lipstick
- #Thisiseverything Lip Oil
- Lip Lingerie Gloss
- Powder Puff Lippie Lip Cream
- Soft Matte Metallic Lip Cream
- Lip Lingerie Shimmer
- Slip Tease Full Color Lip Oil
- Slip Tease Full Color Lip Lacquer
Eye Makeup
- Epic Smoke Liner
- Thick It Stick It! Brow Gel
- Gimme Super Stars! Epic Ink Eyeliner
- Micro Brow Pencil
- Epic Ink Liner
- On The Rise Volume Liftscara
- Ultimate Shadow & Liner Primer
- Magic Maker Shadow Palette
- Born to Glow Highlighting Palette
- Born to Glow Highlighters
- Lift and Snatch! Brow Tint Pen
- The Natural Shadow Palette
- Tame & Frame Brow Pomade
- Ultimate Shadow Palette
- Fill & Fluff Eyebrow Pomade Pencil
- Control Freak Eyebrow Gel
- Cake That! Powder Eyeliner
- Disco Metallic Liquid Liner
- Precision Brow Pencil
- Faux Blacks Eyeliner
- Super Fat Eye Marker
- Tres Jolie Gel Pencil Liner
- Super Skinny Eye Marker
- Glitter Goals Cream Pro Palette
- Glitter Goals Liquid Eyeshadow
- Dip, Shape, Go! Longwear Brow Pomade
- 3-in-1 Brow Pencil
- Faux Whites Eye Brightener
- Glitter Goals Liquid Eyeliner
- Fill & Fluff Clear Brow Pomade Pencil
- Foil Play Cream Eyeshadow
- Cosmic Metals Shadow Palette
Face
- Plump Finish Setting Spray
- Plump Right Back Primer + Serum
- Gimme Super Stars! Matte Setting Spray
- Bare With Me Hydrating Jelly Primer
- Angel Veil Skin Perfecting Primer
- Pore Filler Targeted Stick
- Can’t Stop Won’t Stop Mattifying Powder
- Total Control Pro Drop Foundation
- Total Control Pro Drop Foundation Hue Shifter
- Total Control Pro Drop Foundation Illuminator
- Bare With Me Concealer Serum
- Makeup Setting Spray – Matte
- A Bit Jelly Gel Illuminator
- Always On Top Matte Setting Spritz
- Makeup Setting Spray – Dewy
- HD Photogenic Concealer Wand
- Away We Glow Liquid Booster
- Wonder Stick
- Bright Maker Primer
- First Base Blurring Primer
- Sweet Cheeks Creamy Powder Blush Matte
- Matte Bronzer
- The Marshmellow Primer
- Born To Glow Liquid Illuminator
- Can’t Stop Won’t Stop Full Coverage Foundation
- Shine Killer
- Can’t Stop Won’t Stop Contour Concealer
- High Definition Finishing Powder
- #NoFilter Finishing Powder
- Hydra Touch Primer
- High Glass Finishing Powder
- Bit Jelly Gel Illuminator
- First Base Primer Spray
- Studio Finishing Powder
- California Beamin’ Face & Body Bronzer
- Studio Effect Primer
- Pore Filler
- Mineral Finishing Powder
- Sweet Cheeks Soft Cheek Tint
- High Definition Finishing Powder
- The Marshmellow Smoothing Primer
- Born To Glow! Naturally Radiant Foundation
- Born To Glow! Radiant Concealer
- High Glass Illuminating Powder
- Bright Maker Primer
- Born To Glow Highlighter
- Duo Chromatic Illuminating Powder
- Pro Foundation Palette
- Honey Dew Me Up Primer
- Radiant Finish Setting Spray
- California Beamin’ Glow Booster
- Hydra Touch Primer
- Can’t Stop Won’t Stop Setting Powder
- Angel Veil Skin Perfecting Primer
- Born To Glow Highlighting Palette
- Hydra Touch Oil Primer
- Highlight and Contour Pro Palette
- Highlight and Contour Pro Palette Single
Is NYX Organic?
No, NYX is not organic, nor do they claim to be an organic brand. None of their products are specifically formulated to be organic, and no NYX vegan products are explicitly marketed as organic.
For organic alternatives to eyeshadow, we highly recommend you take a look at our guide on organic eyeshadow.
Is NYX Ethical And Sustainable?
And yet, despite knowing these good things about NYX Cosmetics, we still have to talk about how they function in terms of ethics and sustainability.
Currently, NYX does not market itself as a sustainable brand. They don’t have specific measures for ensuring that they operate sustainably, such as better packaging or low waste production initiatives.
NYX Professional Makeup also doesn’t disclose where exactly their products are made, but the general presumption is that their products are manufactured all over the globe.
However, what can be appreciated from NYX is the community they foster. They are proud of being a brand that doesn’t condone animal testing, and they actively try to expand their line of NYX vegan products. They also believe in makeup artistry for all and support the LGBTQ+ community in Los Angeles.
Although NYX may not check all the marks and have the same values we look for at Puratium, they’re still doing quite well on some fronts.
That said, we do look forward to the day when NYX becomes more transparent about its production process and sourcing!
Would We Recommend NYX?
Given all the information we’ve covered so far, would NYX make it on the list of cruelty-free beauty brands to trust?
For the record, we commend NYX for putting out very affordable and high-quality beauty products in the market. Our favorite vegan and cruelty-free brands tend to be more on the high end of the price spectrum (although that is for a reason), and we’re glad to see an established beauty company like NYX exceed industry expectations.
And to an extent, we would recommend them! Especially if you’re on a budget and can only get your hands on what’s available locally.
On that note however, there are also so many cruelty-free, vegan brands out there that can give you what NYX does and more!
For instance, we’ve reviewed many brands that sell items that compete quite well with some of NYX’s products and are objectively better on an ethics and sustainability point of view. For this, you might want to check out our guide on vegan concealer.
If you are in the market for new makeup products and think you can get your hands on more sustainable ones, we highly suggest doing so.
Final Thoughts
And there you have all you need to know about whether NYX is cruelty-free and vegan, we understand how challenging it can be for us makeup lovers to find the right brands to trust, and our guides try to make it as easy as possible to know where you can buy cruelty-free, vegan products.
If you’re looking for all sorts of beauty items, from matte primer and strobing cream to makeup remover and bb cream, NYX has you covered.
And with their numerous vegan options and highly affordable products, there are plenty of items you’ll be able to find at NYX.
Nevertheless, we implore you to shop responsibly. While seasonal releases of beautiful makeup palettes can be tempting, there’s nothing better than being creative while staying true to our values of slow beauty.
