Vegan Teeth Whitening Safe For You And The Environment

Whitening strips have recently made rounds online as the recent must-have product (think: Crest teeth whitening strips). More advanced whitening systems have also been gaining popularity over the last couple of years due in part to influencer culture.

Unfortunately, these whitening products aren’t always vegan and cruelty-free, with many containing harmful chemicals that are neither good for your teeth nor the environment!

We’ve rounded up this list of completely vegan teeth whitening products made cruelty-free without animal-derived ingredients. If you’ve been struggling to find a cruelty-free product to safely lift stains from years of drinking coffee and tea, you’ve come to the right place.

Bite - US

Bite was founded in defense of our bodies and the planet. After realizing how much plastic went into just one toothpaste tube, the brand’s founder embarked on a quest to find better alternatives to conventional toothpaste.

And thus, Bite was born! The brand is quite popular for its handy toothpaste bits, which are cruelty-free and vegan while remaining plastic-free!

Bite teeth whitening
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Image by Bite

About The Product

Bite’s whitening gel is an excellent alternative to a conventional whitening pen, which is almost always made of plastic (we haven’t seen a whitening pen made without plastic just yet). With a small bottle and a compostable applicator, this product really takes at-home teeth whitening to another level!

The gel is gentle enough not to trigger teeth sensitivity while remaining strong enough to lift any stains you may have from tea, coffee, and other drinks.

Application is a straightforward process involving dipping the applicator into the bottle and applying it to dry teeth. Make sure to follow the recommended instructions to achieve optimum results!

And remember, you can recycle the glass bottle and compost the applicator—so don’t just throw them in the trash!


The Bite teeth whitening gel is entirely cruelty-free and vegan. It’s also paraben-free and does not contain propylene glycol, alcohol, or synthetic dyes.

Here’s a quick peek at their ingredient list:

  • Hydrogen peroxide
  • Glycerin
  • Mentha Piperita Oil
  • Sodium Hydroxide
  • Menthol

If you’re in the market for an at-home teeth whitening system that’s completely plastic-free and doesn’t contain harmful ingredients, Bite is at the top of our list.

Company Values

Bite is a huge believer in putting only good ingredients in their products. They use sodium bicarbonate, calcium carbonate, natural berry flavors, and much more.

Beyond that, the company also believes in practicing sustainability throughout business operations to preserve our planet for the future—an ethos we resonate with here at Puratium.

If you want to know more about sustainability at Bite, check out their page here.

Tarte - US

You may know of Tarte from their extensive makeup line—of which Shape Tape is arguably the most popular product!

Tarte was founded more than 20 years ago and has since been an industry leader in breaking down beauty boundaries with high-performance and natural products.

Teeth Whitening
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Image By Tarte Cosmetics

About The Product

As mentioned, Tarte is mainly a cosmetics company. But while they’re famous for concealer and blush, the brand also has an excellent cruelty-free and vegan teeth whitening product!

Pearly Girl is a great teeth whitening alternative if you aren’t a fan of strips.

While other products show results after two weeks and some less than a week, this product gives you results instantly! Just one treatment and 30 seconds later, you’ll be good to go.

However, note that this product’s results will not be as intense as an advanced teeth whitening kit with an LED light. It’s great for coffee or tea stains, but it’s not the best for correcting yellowing.

If you’re looking for a quick solution, Pearly Girl is a great whitening pen to keep in your bag for emergencies! But if you want something long-term, you’ll have to opt for more advanced products.


Tarte products are completely cruelty-free, and they’re an approved PETA participant! However, not all of their makeup products are vegan, although Pearly Girl, fortunately, is—no animal-derived ingredients here.

In this product, you will find the following primary ingredients:

  • Hydrogen Peroxide
  • Neutralizing Complex
  • Potassium Nitrate

Pearly Girl is also fluoride-free (based on the current ingredient list), but watch out for any reformulations.

The pen (and all Tarte products) is paraben-free, triclosan-free, mineral oil-free, and gluten-free for vegans with celiac or non-celiac-related sensitivity. The product also has a minty flavor, so your mouth feels refreshed after application.

Company Values

Tarte is focused on using high-performance natural ingredients, creating cruelty-free products that work while remaining good for your skin.

More than that, Tarte also gives back to the community through their 501(c)(3) non-profit, heart to Tarte. They donate to causes related to animal welfare, women’s empowerment, ending cyberbullying, and more.

If you want to know more about Tarte’s community initiatives, read more here.

Dr. Brite - US

Dr. Brite was founded by two sisters with a shared love for making personal care safer for kids and adults alike. What started with a toddler and their toothpaste eating habit is now a B Corp making waves in the world of sustainability.

Advanced Whitening Refill Kit
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Image By Dr Brite

About The Product

Dr. Brite is a cleaning and personal care brand—they have vegan body wash, vegan toothpaste, and of course, vegan teeth whitening!

If you want to go for Dr. Brite, you have several options. You can opt for their teeth whitening oral care kit, which includes toothpaste, mouthwash, an oral spray, and a gel pen. This option is probably best if you don’t want anything too drastic.

That said, they do have a more advanced option for teeth whitening that contains hydrogen peroxide. You’ll get whitening pens along with a LED mouthpiece to help the gel remove any stains and give you perfect pearly whites.

For best results, follow product directions and apply as directed. The set should whiten teeth in as early as two weeks! Plus, this system works for sensitive teeth thanks to the chamomile extract that helps soothe the teeth and gums.


Mr. Brite takes pride in the idea that they’re a cruelty-free and vegan brand! They do not use animal-based ingredients or test their products on animals—never have, and never will!

You may check all their ingredients here, but for easier access, here are some of the main ingredients they use for their whitening pens:

  • Hydrogen Peroxide
  • Vegetable Glycerin
  • Coconut Oil
  • Xylitol
  • Organic Peppermint Oil
  • Organic Spearmint Oil
  • Organic Chamomile Extract
  • Organic Cranberry Seed Extract

Each product is made with earth-friendly and natural ingredients that will keep your teeth bright and shiny.

We particularly appreciate their use of coconut oil! Coconut oil is a great cruelty-free and vegan ingredient for holding back plaque build-up and reducing inflammation.

Company Values

Mr. Brite doesn’t just make your teeth look great; they also do it in sustainable and ethical ways! As a B Corp, we know that the company only operates in the best interest of their stakeholders, the environment and workers included.

The brand’s toothpaste formula is entirely biodegradable, making it a point to use as little packaging as possible. What packaging they do use is fully recyclable and does not contain BPA or any other toxic chemicals. Read more about the environmental impact of packaging here.

The ingredients are sourced from suppliers who pay Fair Trade or higher! This is an excellent indication that Mr. Brite is serious about doing ethical work throughout business operations.

We’d happily recommend this brand for your vegan teeth whitening needs, especially if you’re looking for a more advanced whitening kit.

Smart Ash (Bedrock & Bloom) - US

Smart Ash came from the founders’ frustrations with conventional teeth-whitening products—which contained plenty of undesirable chemicals and had minimal effects on their teeth.

teeth whitener
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Image By Bedrock & Bloom

About The Product

Smart Ash is a natural tooth-whitening powder. Each jar contains everything you need to lift your teeth a couple of shades whiter without any of the toxic chemicals found in typical products.

If you aren’t a fan of the more advanced LED light systems, this product makes a great vegan teeth whitening alternative.

Aside from whitening, this product also cleans and detoxifies your teeth while reducing sensitivity. So for anybody with sensitive teeth who still hasn’t found a good teeth-whitening product, give Smart Ash a try.


Smart Ash is wholly vegan and cruelty-free! And while it’s made of many natural ingredients, the star of the show is activated coconut charcoal. Activated charcoal helps polish your teeth and pull out stains while increasing your natural immunities, making it the perfect ingredient for your daily routine.

The product is also fluoride-free and is entirely raw and non-GMO. Here are some of Smart Ash’s other ingredients:

  • Natural Calcium Bentonite Clay
  • Certified Organic Frankincense
  • Certified Organic Orange Peel
  • Certified Organic Mint Extract

Each of these ingredients is food-grade and kid-friendly. And because Bedrock & Bloom only uses healthy ingredients, you can use this product as your everyday toothpaste.

Company Values

Bedrock & Bloom is dedicated to making at-home teeth whitening as safe as possible. As a small business, its ethos is rooted in creating products that people will love without compromising their health and safety.

You can read more about their story here.

Why Choose Cruelty-free Alternatives To Whiten Teeth?

White teeth
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If you want to whiten your teeth, you’ve probably seen many brands that produce strips and similar products. But while they may be popular, they’re not always the best option if you’re a vegan.

And in reality, going for cruelty-free, vegan teeth products really do make a difference. For one, they may be better at reversing sensitivity because they contain fewer synthetics, although your experience is still primarily individual by nature.

If you go for products with ingredients like activated charcoal or coconut oil, you’re maximizing the product’s potential without going for synthetics. And while synthetic chemicals may be helpful in some scenarios, some people prefer to be without them.

If you haven’t tried to whiten your pearly whites using cruelty-free, vegan teeth products, we highly recommend starting now. And who knows, you might find the perfect product to brighten your smile!

Final Thoughts

Your teeth are integral to how you present yourself to others. Fromhow you smile to how you talk, your teeth are often at the forefront of every human interaction—not to mention the way you look in pictures!

And while teeth with yellow undertones are perfectly normal and nothing to be ashamed of, we know how confidence-boosting it can be to have a whiter smile. The good news is that you don’t have to trade your values for teeth-whitening products! With the influx of cruelty-free beauty brands on the market, it’s easier than ever to champion causes you believe in.

We hope this list will help you find the perfect whitening kit to boost your smile. Don’t get discouraged if the first product you buy doesn’t work for you. Like many vegan products, it often takes trial and error to find that product that will fit all your needs.

If you have any suggestions or recommendations of cruelty-free and vegan teeth whitening products that you really loved, feel free to share your suggestions and contact us via our social media channels!

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